# Gen Z enters markets via crypto, favours AI stocks: reports

2026-08-13T11:32:18+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 2 independent outlets

Nearly 44 per cent of Gen Z investors on Indian exchange WazirX began their investment journey through cryptocurrency, according to data released by the company. The platform said Gen Z accounted for 72 per cent of all new investors in the first half of 2026, with 80 per cent of its Gen Z users coming from outside the top 10 cities. The average investor has an annual income between Rs 1 lakh and Rs 5 lakh. Globally, Binance research shows Gen Z makes up 44 per cent of users on its Direct Stocks product, with 95 per cent from emerging markets. Their top first stock pick is Nvidia. Gen Z investors trade less frequently than older users, averaging 2.6 trades a day against 3.0 for others, and allocate roughly 60 per cent of equity holdings to technology and communication stocks.

## Coverage

- siasat.com <https://www.siasat.com/crypto-becomes-gen-zs-gateway-to-investing-in-india-report-3523957/>
- businesstoday.in <https://www.businesstoday.in/personal-finance/investment/story/gen-z-is-betting-big-on-ai-nvidia-tech-stocks-and-crypto-shape-new-age-investment-trend-548965-2026-08-13?utm_source=rssfeed>

Tags: crypto, financial markets, Gen Z, India, investing, WazirX
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