# 80% Indians prefer microdrama, report finds 2026-08-12T22:56:15+00:00 | Entertainment | Indian Opinion Desk Corroboration: 1 independent outlet Microdrama has become a mainstream entertainment format in India, with 80% of audiences preferring it and 86% spending over 15 minutes daily watching it, according to a report by ShareChat, Moj, and Kantar. The study of 1,045 mobile users across 14 cities found that 77% discover microdramas through social media feeds, and 54% return for repeat viewing. Everyday-life stories are the most popular genre. The report also says microdrama generates 84% brand recall and 82% purchase intent, outperforming traditional short-form content for advertisers. Viewers come from varied economic backgrounds: 68% are from households earning over Rs 10 lakh annually, and 63% own a home. ## Coverage - economictimes.indiatimes.com Tags: advertising, entertainment, Kantar, microdrama, mobile-first, ShareChat Canonical: https://indianopinion.org/80-indians-prefer-microdrama-report-finds/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/80-indians-prefer-microdrama-report-finds/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.