the introduction of the “Trim Silence” feature by YouTube music is indicative of the platform’s intent to refine user experience. For India, where music streaming has become an integral part of digital consumption, such additions can serve twofold purposes – retaining existing users while drawing new ones from a competitive landscape dominated by platforms like Spotify and JioSaavn. These global innovations also reflect changing consumer preferences for efficiency in content delivery across music platforms that operate heavily in regions like India. The degree of its success will likely depend on user adaptability and competition dynamics among similar apps serving Indian audiences.