Indian Travelers Seek Unique Experiences and Purchases: Travel Trends 2025

Rapid Summary

• The 2025 Global Travel Trends Report, released by American Express India, highlights evolving travel preferences among Indian travelers.
• Indians are prioritizing unique experiences such as luxury purchases, concerts, sporting events, and high-quality local goods during their journeys.

– 92% seek one-of-a-kind goods for memorable stories to share post-trip.
– 84% aim to support local small businesses at destinations.
– Cricket (63%) and football/soccer (38%) lead sports-related travel plans in India for international and domestic sporting events in 2025.

• Tech-savvy behavior is prominent: Reviews on travel websites (67%), social media recommendations (55%), friends and family opinions (51%) drive destination choices alongside interests (54%) and budgeting needs (50%).
• Credit card usage is integral to the travel experience:

– Rewards points are used by roughly 79% of surveyed Indians for leisure bookings like flights/hotels/etc..Read More