Google’s introduction of a mandatory feature limiting battery capacity on its Pixel 10 lineup reflects an attempt at managing long-term device durability but raises important questions about consumer autonomy. While stabilizing battery health addresses past overheating issues seen across older devices such as the Pixel series, such enforced limitations can frustrate customers who prioritize control over their device’s performance. For India-a market where affordability meets high expectations for durability-this could influence buyer sentiment toward premium devices lacking customizable options. As smartphones load AI-driven capabilities that consume substantial energy resources, this debate underscores growing global concerns over balancing technology innovation with sustainable hardware longevity policies.