Korean Dramas Spark Surge in Set-Jetting Tourism

Quick Summary

• Set-Jetting Trend: Increased tourism worldwide as fans visit locations featured in movies and TV shows. K-dramas have notably spurred global travel to their filming sites.
• Switzerland Tourism Boost: Due to the popularity of the K-drama Crash Landing on You, Asian tourists are flocking to Swiss locations such as Interlaken, Grindelwald, and Lake Brienz. tour operators have tailored specific tours around these filming spots.
• Québec city Post-Goblin Effect: The Fairmont Le Château Frontenac saw a 500% increase in bookings from Korean guests after it appeared in the drama Goblin, prompting themed packages and considerable fan interest.
• Germany Honeymoon Spots Highlighted by Queen of Tears: Berlin’s Cathedral and Potsdam’s Sanssouci Palace, among other historical sites, became popular tourist attractions after being featured in this show.
• Granada Featured in Memories of the Alhambra: This K-drama showcased iconic Spanish landmarks like Alhambra palace with its Moorish architecture. Girona served as a stand-in for additional scenes.
• South Korea Attractions Remain Iconic: rural destinations like Pohang were highlighted beautifully through dramas such as Hometown Cha Cha Cha. Fishing villages, murals inspired by shows, and preserved fictional sets draw fans.

Image:
!Pier at Lake Brienz
T-shaped pier at Lake Brienz garnered fame due to “crash Landing on You.” Photography by bbgreg.

Read More

Indian Opinion Analysis

The global influence of entertainment-based tourism emphasizes how media consumption shapes travel trends universally. With Indian filmmaking historically drawing vast international audiences through Bollywood productions filmed abroad (Zindagi Na Milegi Dobara showcasing Spain or *dilwale Dulhania Le Jayenge’s Europe), India has deep experience participating-and benefiting-from similar dynamics seen with K-dramas.

this phenomenon serves both artistic value and economic prospects for host countries while concurrently diversifying cultural exchange through tourism raised by shared cinematic appreciation. If executed strategically, this trend is ripe for further exploration within India’s own culturally rich storytelling tradition; perhaps exporting India’s domestic TV serials globally might replicate what’s happening via South Korea presently expanding indirectly West/East alike via pop-culture exposure momentum propelling world interest immersively overall forward globally too connecting-bonds-tourism themes applied innovatively-level