Amazon might might show tariff costs on product pages, and the White House is pissed

UPDATE: Amazon has seemingly caved to White House pressure and confirmed that it will not display tariff costs on product pages.

EARLIER: Nintendo famously kept the Nintendo Switch 2 price in the US in place despite the impact of Trump’s tariffs, but even Nintendo raised prices on some accessories. Other retailers, including Chinese retailers Temu and Shein, increased prices by as much as 300%. Some of these vendors already display the cost of tariffs during checkout, screenshots of which have started showing on social media. But seeing tariff costs on some products sold on Amazon might be an even bigger shock for American consumers. The retail giant is apparently considering showing customers exactly how much tariffs have tacked onto the price of some products. The move has already angered the Trump administration, which called it “a political act.”

Regardless of whether or not Amazon moves forward with the plan, several reports indicate that price hikes are inevitable for many Amazon sellers. Also, some Amazon sellers might decide to skip the upcoming Amazon Prime Day event, as they’re worried that Prime Day deals may destroy their bottom lines.

A person familiar with Amazon’s plans supposedly told PunchBowl News that the retailer will show how much Trump’s tariffs are adding to the price of each product next to the product’s listing price.

The White House slammed Amazon immediately on Tuesday morning in response to the report. “This is hostile and political act by Amazon,” White House press secretary Karoline Leavitt said. “Why didn’t Amazon do this when the Biden administration hiked inflation to the highest level in 40 years? This is another reason why Americans should buy American.”

An Amazon spokesperson confirmed to CNBC that Amazon has considered listing tariffs, but not for all products that will see China tariff-related price hikes in the near term. Instead, Amazon wanted to list tariff charges on some products for Amazon Haul, its budget shopping section:

The team that runs our ultra low cost Amazon Haul store has considered listing import charges on certain products. This was never a consideration for the main Amazon site and nothing has been implemented on any Amazon properties.

It’s unclear whether Amazon will go through with showing tariff costs for products, given the backlash from the White House. Amazon stock also took a hit in premarket trading following the White House remarks.