– Zara Pointelle Knit Cardigan: ₹2,550
– Zara White Ribbed Tank Top: ₹850
– Zara Light Blue Flare Jeans: ₹3,550
– Sneakers also from Zara.
– Sonata Analogue-Dial Leather Strap Watch priced at ₹745.
– Nostoi Beaded Hoops (₹2,460) and Bracelets (₹1,870).
The choice to feature affordable fashion in a celebrity-centric promotional campaign reflects a deliberate attempt to connect with everyday audiences. By spotlighting brands readily available in India like Sonata and Zara alongside creative styling choices that are wearable in casual settings like colleges or dates, this campaign resonates well with urban youth. It underscores how functional trends can be affordable without compromising on aesthetics.
From a cultural perspective within india’s burgeoning consumer markets, discussions about affordability tied with aspirational celebrity styling cater effectively to middle-class fashion buyers. With rising demand for branded yet accessible clothing options among younger generations influenced by social media trends, campaigns like this align well with shifting retail strategies in India’s fashion industry.
For further details on how to recreate this look affordably or learn more about Saiyaara’s promotion strategies Read More.