SPMVV Launches New Book on Media Writing

IO_AdminAfrica22 hours ago8 Views

Rapid Summary:

  • Event: Release of a new book titled ‘Writing for newspapers, radio and television’ at sri Padmavati Mahila Viswa Vidyalayam (SPMVV), Tirupati.
  • Author: The book is authored by B.N. Neelima, professor of Communication and Journalism at SPMVV.
  • Key Figures Present: SPMVV vice-Chancellor V. Uma and registrar N. Rajani.
  • Support: The book was supported and funded by Pradhan Mantri Ucchatar Shiksha Abhiyan (PM-USHA).
  • Content Focus:

– Practical insights into media writing techniques across platforms like print, radio, and television.
– Topics include newspaper reporting,feature writing,editorial planning,scripting for radio/TV.
– Emphasizes clarity, accuracy, audience engagement, ethical journalism, multimedia storytelling.
– Aims to prepare readers for the evolving media landscape.


Indian Opinion Analysis:

The release of this complete guide on media writing reflects an educational push toward addressing skill gaps in journalism training within India. Authored by an experienced academic like B.N. Neelima with support from PM-USHA funding highlights the government’s focus on enhancing professional capabilities in higher education institutes.

For aspiring journalists or practitioners entering India’s diversifying media space-where digital platforms are reshaping consumption patterns-such resources can act as vital skill-building tools to ensure ethical standards remain intact amidst rapid technological trends.

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