Read More: Social Drinking Could Mask Alcoholism or Provoke Problem Drinking
The sociological relationship between alcohol use and peer influence carries relevance for India, where societal norms surrounding consumption are rapidly evolving due to globalization and urbanization trends. As emerging markets shape lifestyles among India’s youth, binge and social drinking patterns may gain prominence-a concern raised by studies linking such behaviors directly with violence, unsafe practices, and long-term health effects.
India may benefit from increasing awareness of societal normalization of heavy drinking within peer groups as a precursor to widespread substance dependency issues while encouraging preventive research into India’s unique socio-cultural context surrounding this behavior-a field currently dominated by studies from western perspectives.