– Initially scheduled for a May release,BCM was postponed following upheaval from Operation Sindoor’s aftermath.
– Maddock decided to premiere the film on Prime Video but faced legal opposition from PVR Inox over skipping theatrical releases. A court ruling ultimately delayed the OTT debut.
The lukewarm reception of Bhool Chuk Maaf, despite having popular leads like Rajkummar Rao, highlights several challenges facing Bollywood films today, including audience fragmentation due to simultaneous theatrical and OTT-focused releases alongside reputational impact caused by pre-release controversy or production delays as seen in this case.
While Maddock Films has historically boasted consistent success with mid-budget hits like Stree or recent productions such as Chhaava, BCM’s weak box-office start signals evolving audience preferences that are influenced by reviews and word-of-mouth rather than star power alone-a reality further underscored by its below-average occupancy rates across Friday screenings.For India’s film industry broadly, this trend raises questions about balancing investments between theatrical releases vs streaming platforms amidst shifting legal frameworks regulating distribution rights-underscoring that profitability now requires nationwide resonance coupled with tactful scheduling amidst controversies or competing spectacles.