– Gupta Enterprises at K-300, Site 5, Kasna industrial area. It packaged water under the name ‘Bilseri,’ mimicking a well-known brand. Thay had 6,252 bottles; one sample was taken for testing, and the remaining sealed.
– Parametro Waser Technology at plot number 2/88 in site 5 was also operating in violation of food safety norms. Officials found 6,856 bottles; one sample collected and remaining sealed.
!Watch that label closely: Water bottled as ‘Bilseri’ at this Noida factory
The discovery highlights critical gaps in regulatory compliance within India’s packaged drinking water industry. The mimicry of established brands like ‘bilseri’ raises consumer safety concerns regarding misleading packaging that can lead to compromised trust. Moreover, summer campaigns targeting unsafe practices serve an essential role given increased demand for bottled water during hot months.
Ensuring stringent enforcement of licensing and food safety regulations is vital not only for public health but also to maintain fair market practices within the competitive bottling industry. Data from lab tests on collected samples will add measurable clarity on weather deeper systemic challenges regarding quality standards exist.Until then, halting operations serves as an immediate preventive measure safeguarding consumers.