AI Features Fail to Drive Smartphone Sales

### Speedy Summary
– Apple is facing challenges in delivering promised AI features, notably for Siri, despite promoting them with the iPhone 16 launch. Commercials featuring AI-powered Siri have been retracted.
– Counterpoint Research reported that Apple’s iPhone continues dominating global sales,with five of the top ten best-selling smartphones for Q1 2025 being Apple devices.
– Samsung holds four spots among the top ten bestselling phones, while Redmi’s 14C secured eighth place despite not being available in the U.S.
– consumers seem to prioritize established ecosystems like Apple and Samsung over AI advancements when purchasing smartphones. Apple’s ecosystem loyalty plays a meaningful role in driving repeat purchases.
– While tech interest is growing around AI, current data suggests buyers are not strongly influenced by AI integrations when selecting smartphones.

*credit: PixieMe / Shutterstock*

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### indian opinion Analysis
Apple’s continued dominance in smartphone sales highlights its global consumer loyalty and the power of established ecosystems over emerging technologies like integrated Artificial Intelligence (AI). This trend suggests that most customers value seamless compatibility within an ecosystem rather than adopting groundbreaking innovations such as advanced AI tools. For India-a significant player in both smartphone consumption and development-this insight reflects how companies must balance innovation with reliability to retain their market position.

India’s rising smartphone adoption rates may parallel these trends: ecosystems like Google’s Android (dominated by brands such as Samsung and Redmi) are likely to remain highly relevant to Indian consumers. With affordability as a major factor here compared to mature markets, brands focusing on core usability instead of pricey innovation might maintain larger shares moving forward.

Read More at [LifeHacker](https://lifehacker.com/tech/no-one-buying-phones-for-ai?utm_medium=RSS)