– Rotten Tomatoes scores:
– Season 1: Critics – 95%; Audience – 84%.
– Season 2: Critics – 83%; Audience – 63%.
– season 3: critics – 80%; Audience – an all-time low of just 50%.
The case of Squid Game underscores several lessons for entertainment platforms globally-including India. While extending triumphant shows can generate short-term audience engagement metrics or revenue, sustaining quality is critical to retaining viewer trust. Audience sentiment shifts seen wiht Squid Game highlight a broader risk for streaming giants like Netflix, which increasingly rely on algorithm-driven content decisions over artistic integrity.
for India-a major market transitioning into high-stakes OTT investments-this serves as a cautionary tale regarding oversaturation of popular franchises at the expense of narrative consistency. indian streaming platforms often balance culturally unique storytelling with commercial strategies. Learning from international examples like this can help them avoid potential pitfalls while growing their global influence.