Published: July 19, 2025
The decision to establish Nandini parlours near bengaluru Metro stations underscores a strategic move by BAMUL and KMF to reinforce the prominence of locally-produced milk and dairy products amidst competitive pressures from external brands like Amul. By targeting high footfall areas such as metro station premises, this initiative could significantly enhance accessibility and consumer reach.
Furthermore, this advancement reflects an ongoing effort by state stakeholders to assert support for indigenous brands following recent controversies surrounding perceived favoritism toward external competitors. Providing equitable access via tenders remains key in ensuring fair competition between local producers like Nandini and national players like Amul within Karnataka’s dairy market landscape.
While granting physical space may help increase visibility for both brands at transit hubs, careful management will be required from regulatory authorities (like BMRCL) to maintain transparency in allocation processes-a step critical for minimizing political or commercial bias while fostering consumer choice across city transport networks.
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