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The launch of TVK’s mobile app appears strategically timed ahead of Tamil Nadu’s 2026 general elections, signaling an attempt by political parties to adopt digital tools for connecting directly with citizens. The enterprising goal of enrolling two crore members suggests TVK aims to establish substantial grassroots support across diverse demographics.
Similarities drawn by Vijay between historical elections and the upcoming polls underscore his belief in shifting voter allegiances amidst dynamic political landscapes. By invoking C.N. Annadurai’s grassroots principles as guidance for outreach strategies-such as public tours and direct interaction-the implication is clear: personal connection remains vital despite advancements like apps.
For India this trend reflects increasing digitization within electoral processes-a noteworthy shift towards integrating conventional campaigning structures with modern technology. How effectively such platforms aid voter mobilization will likely influence broader strategies within both state-level and national politics moving forward.
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