Aamir Khan Explains Decision Against Releasing *Sitaare Zameen Par* on OTT Platforms

Fast summary:

• Aamir Khan’s latest film Sitaare Zameen Par will stream directly on YouTube Movies from August 1, priced at Rs 100 in India. It will also be released in 38 countries with localized pricing.
• The movie, a spiritual sequel to Taare Zameen Par, portrays Aamir as a basketball coach training neurodivergent children. Directed by RS Prasanna, it debuted in theaters on June 20 and grossed over Rs 250 crore globally.
• During a press conference in Mumbai, Aamir explained his decision to skip OTT platforms to make the film affordable and accessible across India.
• He emphasized the community-viewing model at Rs 100 per screening as a step to revive cinema culture and reach “every corner of India.”
• Aamir criticized traditional digital platforms, stating he “never liked” their operational models and shared hopes for achieving widespread appreciation through this unique approach.

!aamir Khan in Sitaare Zameen Par

Indian Opinion analysis:

Aamir Khan’s decision to distribute Sitaare Zameen Par via YouTube rather of traditional OTT platforms highlights an innovative approach tailored for affordability and broader accessibility. the pricing model appears promising for rural India and economically restrained regions where conventional streaming options can feel exclusionary due to subscription fees. by targeting community screenings, this method could increase engagement with underserved audiences while rekindling collective consumption patterns reminiscent of earlier cinema-viewing traditions.

This experiment with dissemination could have ripple effects on how Indian filmmakers strategize releases moving forward-challenging major streaming services’ dominance while exploring ways to maximize audience reach within India’s socio-economic diversity. For the Indian film industry grappling with competition from global content providers on OTTs, such initiatives might stimulate creative distribution models that prioritize local consumer needs without compromising revenue targets.

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