# AC, TV and appliance prices to rise up to 8% from October 1

2026-09-27T07:01:22+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 2 independent outlets

Leading appliance and consumer electronics makers are raising prices by up to 8% from October 1, citing rising commodity costs, higher freight expenses and currency volatility linked to the West Asia crisis. Times of India reports that AC prices will rise 5-8%, while washing machines, refrigerators and LED TVs will go up 3-4%. Blue Star, Godrej, Haier, Daikin and Super Plastronics have announced increases of 4-10% across categories. The hike is the third round in 2026 and comes ahead of the peak festive season, which accounts for 30-40% of annual sales. Haier President NS Satish said cumulative price increases of around 15% are expected between October and January. Daikin has already raised prices by 8-10% from September 16. Times Now reports that dealers have stocked inventory at older prices, so Diwali purchases may still be at current rates, but post-Diwali prices will reflect the new rates.

## Indian Opinion Analysis

Both sources report the same facts and executive quotes, making this a straight neutral wire story. The Times of India version is longer and includes more forward-looking estimates from executives, such as Haier's planned three-stage 15% hike. Neither outlet challenges the manufacturers' cost justification or questions whether demand will absorb the increases. The key number to track is copper prices, which Haier says have nearly doubled to $14,500 per metric tonne, as further hikes hinge on that input.

## Coverage

- timesofindia.indiatimes.com (neutral report) <https://timesofindia.indiatimes.com/business/india-business/festive-season-shock-ac-tv-and-appliance-prices-set-to-rise-from-october-1/articleshow/134515203.cms>
  Straight reporting of price hikes with executive quotes, no critical framing
- timesnownews.com (neutral report) <https://www.timesnownews.com/business-economy/companies/ac-tv-appliance-prices-may-rise-up-to-8-from-october-1-ahead-of-festive-season-article-156232709>
  Wire-style summary of price increases, no editorial slant

Tags: Blue Star, Godrej Appliances, Haier, Reserve Bank of India, Super Plastronics
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