# SRK, Ajay Devgn, Tiger Shroff yet to reply to FDA notice on ad 2026-08-26T19:27:29+00:00 | Governance | Indian Opinion Desk Corroboration: 2 independent outlets Maharashtra FDA Commissioner Tukaram Mundhe said actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff have not yet responded to show-cause notices issued over their advertisement for Vimal Elaichi, which the regulator suspects is a surrogate promotion for banned pan masala and tobacco products. Speaking at a Mumbai Press Club event, Mundhe said the department is monitoring all advertisements across media for violations. The notice, issued on August 11 under the Food Safety and Standards (Advertising and Claims) Regulations 2018, holds endorsers equally responsible. Mundhe said violators face fines up to Rs 10 lakh and may be required to withdraw the ad. The FDA has previously inspected 86 food establishments on August 13, issuing 60 improvement notices and temporarily stopping operations at one facility. Mundhe said the department is also trying to invoke provisions of organised crime law against violators. ## Indian Opinion Analysis Both sources report the same facts neutrally, with no evident slant. Times Now leads with the celebrity names and Mundhe's 'watching for violations' quote, giving it a slightly more dramatic tone, while Hindustan Times frames the story around regulatory procedure and the broader crackdown on food businesses. The key takeaway is that the FDA is enforcing a 2019 regulation uniformly across all advertisers, and the actors' non-response leaves them exposed to potential penalties. The next step is the actors' reply, due any day, which will determine if fines or further action follow. ## Coverage Coverage: 2 sources, 2 neutral - timesnownews.com (neutral report) Straight reporting of FDA statements with no editorialising. - hindustantimes.com (neutral report) Agency-style factual report focusing on regulatory procedure. This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry. Updated: this story now draws on 2 sources. Last updated 2026-08-26T19:40:38+00:00. Tags: Ajay Devgn, Maharashtra FDA, Shah Rukh Khan, Tiger Shroff, Vimal Canonical: https://indianopinion.org/actors-yet-to-reply-to-maharashtra-fda-pan-masala-notices/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/actors-yet-to-reply-to-maharashtra-fda-pan-masala-notices/#story-in-brief How this brief was made: an AI model read the reports linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. Stance labels are editorial classifications of how each outlet framed this story, assigned by the same model, not ratings of the outlets. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/