# Adidas lays off 350 staff at Gurgaon tech hub

2026-09-16T16:31:41+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 5 independent outlets

Adidas has begun layoffs at its India Technology Hub in Gurgaon, affecting an estimated 350 employees, or nearly half of the hub's 700-strong workforce, according to a Wocult report. Affected roles include software engineers, data scientists and data engineers. Employees were informed during a town hall on September 15. Affected staff have been split into two groups. One group received exit letters on September 15, the other has been asked to continue until December 15 to complete handovers and seek other roles within Adidas. Those unable to find an internal role by that date have been told it will be their last working day. Adidas confirmed it is reducing technology roles in India, citing business needs and organisational simplification, but did not disclose numbers. Severance details remain unclear.

## Indian Opinion Analysis

All five sources report the same facts from the Wocult story, with no independent verification. The Economic Times, India TV, Times Now, Livemint and NDTV Profit each lead with the 350 figure and the 45-50% workforce reduction, and all quote Adidas's statement verbatim. None adopt a critical or pro-government frame, as this is a corporate story with no government angle. The uniform coverage means the key uncertainty is whether Adidas will disclose severance terms or redeployment numbers, employees in the second group have until December 15 to find an internal role.

## Coverage

- economictimes.indiatimes.com (neutral report) <https://economictimes.indiatimes.com/industry/services/retail/adidas-begins-layoffs-at-india-tech-hub-in-gurgaon-over-350-employees-affected/articleshow/134290498.cms>
  Leads with the 350 figure and Adidas statement, no slant.
- indiatvnews.com (neutral report) <https://www.indiatvnews.com/business/news/adidas-lays-off-50-of-its-workforce-at-india-hq-in-gurugram-350-employees-get-exit-letters-2026-09-16-1054432>
  Brief wire-style report, no framing beyond the facts.
- timesnownews.com (neutral report) <https://www.timesnownews.com/business-economy/companies/adidas-layoffs-half-the-jobs-at-risk-two-exit-dates-inside-gurgaon-tech-hub-article-156170086>
  Details timelines and severance gap, no editorialising.
- livemint.com (neutral report) <https://www.livemint.com/companies/news/adidas-layoffs-nearly-half-of-india-tech-hub-workforce-in-gurgaon-let-go-says-report-who-was-affected-11789566213054.html>
  Repeats Wocult report, uses AI image but no slant.
- ndtvprofit.com (neutral report) <https://www.ndtvprofit.com/business/adidas-layoffs-50-staff-at-india-tech-hub-shown-the-doors-says-report-12055718>
  Straight report with no critical or positive spin.

Tags: Adidas, Gurgaon, India tech hub, layoffs
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