This development signals how international diplomatic tensions can influence consumer behavior and economic decisions at a grassroots level. For India,this highlights an critically importent trend in public diplomacy-the ability for foreign policy stances to directly impact trade and markets. While India’s economic exchanges are less likely to face comparable boycotts given its non-expansionist foreign policy approach,it serves as a case study in how citizen-led movements can amplify political messages. It also underscores the necessity for countries like India to balance bilateral relations while ensuring respect for territorial sovereignty-something that resonates deeply given India’s own geopolitical concerns. The unfolding situation may encourage governments globally-including India-to focus more on soft power approaches that emphasize mutual respect over unilateral moves.