# Airtel drops Rs 299 plan; rivals may raise prepaid tariffs

2026-08-13T07:46:33+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

Airtel has discontinued its Rs 299 prepaid plan, a move that analysts at Centrum say may prompt rivals Vodafone Idea and Jio to follow suit. The brokerage's Pandey told NDTV Profit that all three telecom operators are under pressure to boost average revenue per user and could realign their prepaid portfolios in response. The Rs 299 plan was one of Airtel's popular entry-level recharge options. With 5G rollout costs mounting, telcos are expected to push subscribers toward higher-value packs in coming months.

## Coverage

- ndtvprofit.com <https://www.ndtvprofit.com/business/after-airtel-discontinues-rs-299-plan-rivals-may-follow-with-tariff-changes-centrum-11903447>
- ndtvprofit.com <https://www.ndtvprofit.com/business/after-airtel-discontinues-rs-299-plan-rivals-may-follow-with-tariff-changes-centrum-11903447#publisher=newsstand>

Tags: Airtel, prepaid plans, Reliance Jio, telecom, Vodafone Idea
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