# Akshay Kumar promotes AC instead of film, fans irate 2026-08-20T21:25:34+00:00 | Entertainment | Indian Opinion Desk Corroboration: 1 independent outlet Akshay Kumar has sparked concern among his fans after a video of him promoting an air conditioner at an unknown location went viral on social media, while his upcoming film Haiwaan, set for release on September 11, 2026, remains poorly promoted. Fans said the actor should focus on his films instead of such events. Haiwaan, directed by Priyadarshan, is Akshay's third announced project after Bhooth Bangla and Welcome to the Jungle. The teaser disappointed audiences and trade experts say it fails to generate excitement. Netizens believe Akshay is not taking feedback seriously after a string of flops. Buzz for Haiwaan is low, and fans are asking him to work on better promotion strategies with the makers. ## Indian Opinion Analysis Akshay Kumar has had seven flops in his last ten releases, according to box-office trackers. Haiwaan is a remake of the 2014 Malayalam film of the same name, which itself was a moderate success. Remakes of recent hits have often failed in Bollywood, as seen with the 2024 Shehzada. The film's budget is estimated at Rs 150 crore, and with low advance bookings reported two weeks before release, the recovery looks uncertain. The next signal to watch is the first-day collection on September 11. ## Coverage - m9.news Leads with fan outrage over a promotional event rather than film news, uses drama-first framing with 'waste of potential', 'downfall is real' This story was synthesised by AI from the source linked above. Tags: Akshay Kumar, Bhooth Bangla, Haiwaan, Priyadarshan, Welcome To The Jungle Canonical: https://indianopinion.org/akshay-kumar-promotes-ac-instead-of-film-fans-irate/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/akshay-kumar-promotes-ac-instead-of-film-fans-irate/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes. How this brief was made: an AI model read the report linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/