# Shah Rukh Khan tops India celebrity brand rankings at Rs 1,700 crore

2026-08-06T22:50:07+00:00 | Entertainment | Indian Opinion Desk

Corroboration: 1 independent outlet

Shah Rukh Khan has become India’s most valuable celebrity brand, according to Kroll’s 2025 report, with a valuation of $177.9 million, or about Rs 1,700 crore. Ranveer Singh ranks second at $162.9 million, while Virat Kohli is third at $158.4 million. MS Dhoni and Sachin Tendulkar complete the top five. Khan rose from third place in 2024 despite having no theatrical release since Dunki in December 2023. Alia Bhatt is the highest-ranked female celebrity at sixth. Hindustan Times reports her valuation as $93.9 million, while another report by the same outlet puts it at $93.2 million. Deepika Padukone ranks seventh and Ranbir Kapoor 10th. Kroll valued the top 25 celebrity brands at over Rs 19,000 crore, down 3.7% from 2024. Digital campaigns now account for nearly 60% to 75% of celebrity collaborations, the report says.

## Coverage

- hindustantimes.com <https://www.hindustantimes.com/entertainment/bollywood/alia-bhatt-outranks-deepika-padukone-rashmika-mandanna-with-892-crore-brand-value-ahead-of-ranbir-kapoor-too-101786001715715.html>
- hindustantimes.com <https://www.hindustantimes.com/entertainment/bollywood/indias-most-valuable-celebrity-shah-rukh-khan-brand-value-1700-crore-ranveer-singh-virat-kohli-kroll-brand-valuation-101786000675979.html>

Tags: Alia Bhatt, Bollywood, celebrity brands, endorsements, Kroll report
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