# Amazon launches AI-powered Alexa+ in India with multilingual support 2026-09-26T01:56:44+00:00 | Technology | Indian Opinion Desk Corroboration: 1 independent outlet Amazon has officially launched its generative AI-powered Alexa+ in India, according to an exclusive conversation between the company's Vice President of Alexa International, Michele Butti, and Cyrus of businesstoday.in. Butti explained that Alexa+ goes beyond simple questions and answers to perform real-world tasks, and highlighted its multilingual capabilities, including Hindi and Hinglish. The new assistant is designed to integrate deeper into smart home ecosystems, offering more contextual and proactive assistance. Butti discussed how the AI can handle complex requests and learn user preferences over time, making it a more personalized experience compared to the previous version. The launch positions Alexa+ to compete with other AI assistants in the Indian market. ## Indian Opinion Analysis The Indian smart speaker market, led by Amazon and Google, has grown steadily but remains price-sensitive. Alexa+ faces the challenge of justifying a likely subscription cost in a market where most users are accustomed to free basic voice assistants. Amazon's bet on Hinglish and Hindi reflects its recognition that voice AI in India must handle code-mixed speech, which many global models still struggle with. The real test will be adoption: how many Indian users upgrade or pay for the enhanced version in the first quarter after launch. ## Coverage - businesstoday.in Tags: Alexa+, Amazon, India, Michele Butti Canonical: https://indianopinion.org/amazon-launches-ai-powered-alexa-in-india-with-multilingual-support/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/amazon-launches-ai-powered-alexa-in-india-with-multilingual-support/#story-in-brief