# Amazon Warns AI Scams Threaten India’s First-Time Online Shoppers

2026-08-06T15:52:46+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

Amazon says India’s first-time online shoppers, especially in tier-2 and tier-3 cities, face greater risks from AI-enabled fraud because awareness of digital scams remains limited. Rohan Oommen, Amazon’s global trust and safety chief, told The Times of India that generative AI is helping criminals create fake identities, forged documents and synthetic reviews. Amazon is using artificial intelligence, including systems that conduct continuous audits, alongside behavioural data to identify abusive sellers. Its latest global report says the company removed nearly 300 million fake reviews, took down about 70,000 phishing websites and acted against around 14,000 scam-linked phone numbers last year. Oommen said phone fraud is harder to stop because attribution is difficult.

## Coverage

- ciso.economictimes.indiatimes.com <https://ciso.economictimes.indiatimes.com/news/cybercrime-fraud/ai-fraud-is-hitting-indias-new-net-users-hardest-amazon/132848791>

Tags: AI fraud, Amazon, cybersecurity, digital literacy, e-commerce
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