# Amul raises ghee, butter prices, BAMUL follows suit

2026-11-04T16:57:27+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 2 independent outlets

Amul has increased ghee and butter prices by Rs 3 to Rs 50, effective immediately. A one-kg carton of ghee now costs Rs 680, up from Rs 630, while a 100-gram pack of butter is priced at Rs 66, up from Rs 63. Dainik Bhaskar reports the revision follows a surge in demand for branded ghee after crackdowns on adulterated ghee in Gujarat and Rajasthan. According to a cooperative leader quoted by Dainik Bhaskar, nearly 2 lakh kg of fake ghee has been seized across the two states in the last six months, pushing consumers towards trusted brands. The festive season accounts for about 45% of annual ghee sales, adding to supply pressure. The hike partially reverses the benefit of the September 2025 GST cut on dairy products from 12% to 5%, which had led Amul to reduce prices on 700 products. Separately, TV9 Hindi reports that BAMUL has revised Nandini ghee, butter, paneer and Trupti milk prices from 4 November. Nandini ghee now costs Rs 850 per litre, and salted butter Rs 90 for 100 grams. The move follows KMF's recent increase of Rs 8 per litre on milk and Rs 14 per litre on curd. Shortages have been reported at some outlets.

## Coverage

Coverage: 2 sources, 2 neutral
- bhaskar.com (neutral report) <https://www.bhaskar.com/g/business/news/amul-ghee-butter-price-hike-india-demand-update-139587420.html>
  Leads with price list, attributes demand reasons to a cooperative leader and ET.
- tv9hindi.com (neutral report) <https://www.tv9hindi.com/business/nandini-dairy-products-price-hike-check-revised-ghee-butter-and-paneer-rates-in-bengaluru-3954966.html>
  Frames rise as cost-driven, includes BAMUL details and GCMMF statement.

This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry.
Update, 5 November 2026: this story now draws on 2 sources. Last updated 2026-11-05T05:57:10+00:00.

Tags: Amul, Gujarat, Rajasthan
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