# Andhra cabinet okays policy to hire social media influencers for PR

2026-09-24T05:52:32+00:00 | Governance | Indian Opinion Desk

Corroboration: 2 independent outlets

The Andhra Pradesh cabinet, chaired by Chief Minister N Chandrababu Naidu, has approved a Social Media Influencers Policy to publicise government schemes and development projects through Facebook, Instagram, YouTube and X. State minister Kolusu Parthasarathy said credible influencers will be identified, verified and empanelled by AP Digital Corporation Ltd. Content under the policy must be impartial and factual. The initial empanelment is for one year, extendable up to two additional years. The Information and Public Relations Department will study policies in other states before finalising the framework.

## Indian Opinion Analysis

greatandhra.com delivers the policy details straight: cabinet approval, a one-year empanelment, and a minister's quote promising impartial content. It omits politics entirely. m9.news opens with the headline "Big Move!" and national context about Narendra Modi, then speculates about the policy's impact on livelihoods and political influence without any official cost figure or performance metric. greatandhra.com has the facts, m9.news has the drama, and both lack a concrete implementation timeline. The minister's own deadline for finalising the Andhra Pradesh framework is the watch item.

## Coverage

- greatandhra.com (neutral report) <https://www.greatandhra.com/politics/andhra-news/naidu-to-engage-social-media-influencers-for-publicity/>
  Leads with cabinet approval and minister's quote on impartiality, no political speculation.
- m9.news (sensationalist) <https://www.m9.news/politics/andhra-pradesh-social-media-influencers-policy-chandrababu/>
  Drama-first framing: 'Big Move!', links to Modi, speculates on political influence and livelihoods.

Tags: Andhra Pradesh, AP Digital Corporation Ltd, Chandrababu Naidu, Kolusu Parthasarathy
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