– iTunes launched with 3,000 podcasts; now millions exist globally.
– Apple Podcasts debuted as an app in 2012 and reached its peak audience engagement in 2024, growing by double digits in over 100 countries.- Upcoming features for later this year include wider playback speeds and “Enhance Dialogue.”
Apple’s recognition of two decades of podcast evolution underscores the transformative role technology plays in shaping modern entertainment. While this celebration focuses on global trends, it offers insights into opportunities for India’s digital creators and streaming platforms. India remains one of the fastest-growing markets for audio content due to linguistic diversity and mobile-first internet users.
The popularity of Apple’s approach – including discovery tools like personalized recommendations – could inspire Indian platforms such as JioSaavn or Gaana to adopt improved user interfaces tailored to local tastes. With storytelling firmly rooted in Indian culture (e.g., mythological narratives or regional dramas), there is substantial prospect for creators to leverage audio mediums further.
Additionally, innovations like Apple’s proposed “Enhance Dialogue” feature may set benchmarks that local podcast apps can replicate or adapt. As India increasingly embraces both vernacular-language content and global listeners thru exports like Bollywood-inspired music pods or cricket commentaries, widening audio access parallels broader advancements within India’s growing creative economy.