Apple’s AI Features Quietly Disappear from iPhones – Did Anyone Notice?

Speedy summary

• The author changed their iPhone language to Italian, which caused the disappearance of Apple Intelligence features like Siri animations.
• Apple intelligence has been criticized for being incomplete nearly a year after its launch.
• Key features such as writing tools, Genmojis, and notification summarization seem underutilized or non-functional.
• Apple announced last month that the on-screen awareness feature for Siri (expected in iOS 18.4) has been postponed to 2026.
• Reports show that AI-based Siri functionality was barely functional when unveiled at WWDC 2024 and struggles with tasks such as podcast recall requests.
• No major updates to Apple Intelligence are expected before WWDC 2025, raising concerns about Apple’s competitive edge in AI.

Indian Opinion Analysis
Apple’s struggles with its nascent AI initiative reflect broader challenges facing customary tech giants attempting to catch up with leaders like OpenAI. The technological delays and user dissatisfaction highlight potential strategic missteps that could impact Apple’s dominance unless rectified swiftly. For India-a growing hub of tech users-optimizations in AI-powered devices are becoming crucial. Indian consumers frequently rely on affordable yet efficient devices equipped with advanced assistant technologies; thus, companies failing to innovate risk losing market share here. Moreover, india’s expanding digital economy may benefit more from companies integrating reliable AI systems rather than investing heavily in half-baked solutions.

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