# Appliance brands sell different models online and offline to end discount war 2026-08-12T18:47:09+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Consumer electronics makers like LG, Haier, Godrej and Hisense are now selling different versions of products online and in stores to resolve a decade-long conflict with offline retailers over deep e-commerce discounts. LG offers extra warranty on televisions sold in stores, while Haier gives premium refrigerator features online and different door designs offline. Hisense uses plastic lids on online washing machines and glass lids for offline models. E-commerce now accounts for 40-45% of television sales and up to 22% for appliances like ACs, industry estimates show. Brands say the strategy reduces channel conflict, though it adds to research costs. LG's Sanjay Chitkara said both channels can co-exist with varied features or warranties. ## Coverage - retail.economictimes.indiatimes.com Tags: consumer electronics, e-commerce, Godrej, Haier, LG, offline retail Canonical: https://indianopinion.org/appliance-brands-sell-different-models-online-and-offline-to-end-discount-war/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/appliance-brands-sell-different-models-online-and-offline-to-end-discount-war/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.