# US university launches content creation bachelor’s degree

2026-08-14T21:21:48+00:00 | World & Diplomacy | Indian Opinion Desk

Corroboration: 2 independent outlets

Arizona State University has launched a bachelor’s degree in content creation through its Walter Cronkite School of Journalism and Mass Communication. The course overlaps with the university’s mass communication and media studies degree, while adding electives in podcasting, studio production and on-camera presence. The Economic Times reports that Syracuse University, Quinnipiac University and Colorado State University offer content creation minors, while St Bonaventure University has announced a major. Critics question whether a degree can lead to a stable social media career. Emarketer forecasts US creator revenue will exceed $20 billion this year, but analyst Max Willens says most of that money does not reach individual creators. Sponsored content remains the biggest income source for influencers.

## Coverage

- ndtv.com <https://www.ndtv.com/world-news/want-to-be-an-influencer-us-has-a-college-degree-for-that-11911485>
- economictimes.indiatimes.com <https://economictimes.indiatimes.com/industry/services/education/colleges-bet-on-influencer-majors-critics-aint-happy/articleshow/133250095.cms>

Tags: Arizona, Arizona State University, Walter Cronkite School
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