# Attention, not info, is now the new brand currency 2026-08-12T06:38:12+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Marketing has moved from an information economy to an attention economy, where the biggest challenge is earning scarce consumer attention, not creating useful content. Viral content that interrupts scrolling or sparks curiosity now travels farthest, as seen with an Instagram creator at Delhi's Jantar Mantar who gained over 500,000 followers in days, and a book containing only the word 'meow' that became a social media topic. Brands like Amul and Zomato are joining existing cultural conversations rather than broadcasting messages, as visibility itself becomes the primary product. ## Coverage - brandequity.economictimes.indiatimes.com Tags: attention economy, brand strategy, consumer behavior, social media, viral marketing Canonical: https://indianopinion.org/attention-not-info-is-now-the-new-brand-currency/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/attention-not-info-is-now-the-new-brand-currency/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.