# Banijay CEO Says The Alliance Offers A Positive Reality Format 2026-08-06T22:46:38+00:00 | Entertainment | Indian Opinion Desk Corroboration: 1 independent outlet Banijay Asia founder and group CEO Deepak Dhar says The Alliance is winning viewers on Amazon Prime Video by offering a reality format built around positive emotions, gameplay and relationships rather than constant conflict. In an interview with Hindustan Times, Dhar rejected comparisons with Lock Upp, calling the new show different and innovative. Dhar said Banijay balances international formats such as Bigg Boss and MasterChef with original productions including Trial by Fire, Bombay Begums and The Kapil Sharma Show. He sees growth for unscripted entertainment on both television and streaming platforms. Banijay produces content in Hindi and several regional languages, including Tamil, Telugu, Kannada, Malayalam, Bangla and Marathi. Dhar also said the company produces 800 days of Bigg Boss across languages each calendar year. ## Coverage - hindustantimes.com Tags: Amazon Prime Video, Banijay Asia, Bigg Boss, reality television, The Alliance Canonical: https://indianopinion.org/banijay-ceo-says-the-alliance-offers-a-positive-reality-format/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/banijay-ceo-says-the-alliance-offers-a-positive-reality-format/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.