Fast Summary:
- The BJP’s Bihar unit is celebrating Prime Minister Narendra Modi’s birthday by screening a short film titled Chalo Jeete Hai (Come, let’s live) about his early life across all 243 assembly constituencies in poll-bound Bihar.
- On September 16, 2025, the party dispatched 243 vans equipped with large screens from Patna’s Gandhi Maidan for this purpose.
- Senior BJP leaders including State President dilip Kumar Jaiswal and Deputy Chief Minister samrat Choudhary flagged off the vans.
- The short film highlights Mr. Modi’s childhood challenges and his inspiration drawn from Swami Vivekananda’s quote: “Only those who live for others, actually live.”
- Additional public service programs, including blood donation drives under the Seva Pakhwada (service fortnight), are being organized in Bihar between September 17 to October 2.
- Party leaders emphasized that PM Modi has overcome adversity and poverty to achieve success while demonstrating dedication to service and simplicity.
Indian Opinion Analysis:
The initiative provides insight into how political campaigns in India often leverage cultural messaging and personal narratives of leaders as tools for voter engagement ahead of elections. by celebrating Prime Minister Narendra Modi’s journey through screenings at grassroots levels combined with public service activities like blood donation drives, the campaign seeks to foster an emotional connection while highlighting leadership qualities such as perseverance amidst adversity.
This strategy not only resonates with voters on an inspirational level but also underscores broader themes of social outreach through programs labeled as Seva Pakhwada. Though neutral observers may question whether such tactics effectively shift focus away from policy-driven discourse or direct civic concerns during elections. As these vans travel across Bihar touching over 50,000 locations according to party claims, there is scope for increasing dialog between politicians and citizens at ground levels.
Read more: link