# BLUE Launches Semantic Video Codec for Enterprise CCTV Networks

2026-08-06T13:47:02+00:00 | Technology | Indian Opinion Desk

Corroboration: 2 independent outlets

Bengaluru-based AI startup BLUE has launched an enterprise video platform using what it calls a semantic codec, Deccan Herald and PTI reported. The system targets organisations managing large CCTV networks in factories, warehouses, retail outlets and fuel stations. BLUE says the technology can cut bandwidth use by up to 90 per cent, storage costs by up to 10 times and compute needs by five to 10 times, leading to operational savings of up to 30 to 40 per cent. The company says its codec encodes the meaning of video and turns conventional CCTV into a searchable data layer. BLUE also says it has been deployed by Indian enterprises and that it released reproducible benchmarking using public CCTV databases. Deccan Herald notes that the available reports do not provide independently verified savings, technical detail or a timeframe for the claimed reductions.

## Coverage

- deccanherald.com <https://www.deccanherald.com/business/companies/blue-unveils-semantic-video-codec-to-cut-enterprise-ai-infra-costs-4100852>
- rediff.com <https://www.rediff.com/business/report/blue-unveils-ai-video-analytics-targets-10x-revenue-growth/20260806.htm>

Tags: BLUE, CCTV, enterprise AI, infrastructure costs, video codec
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