# Bollywood no longer sets trends, says Karan Johar 2026-08-19T12:53:18+00:00 | Entertainment | Indian Opinion Desk Corroboration: 1 independent outlet Filmmaker Karan Johar has said that Bollywood celebrities no longer dictate fashion trends, as audiences now prioritise individuality over imitation. Speaking on the podcast 'The BarberShop with Shantanu', Johar noted that people actively avoid wearing outfits already seen on stars like Kareena Kapoor Khan, Alia Bhatt, or Deepika Padukone. Johar, who also runs jewellery brand Tyaani, said consumers now demand personalised experiences from luxury fashion designers. He cited examples of clients telling designers like Manish Malhotra that they do not want to wear what another celebrity has worn, seeking exclusive treatment instead of celebrity-inspired styling. ## Indian Opinion Analysis This shift reflects a broader change in India's fashion economy. For decades, Bollywood was the primary aspirational reference for millions, driving sales for designers and retailers. The rise of social media influencers, regional cinema, and direct-to-consumer brands has fragmented that monopoly. Consumers now have more reference points and greater access to global trends, reducing Bollywood's gatekeeping power. For designers like Manish Malhotra, whose business model relied heavily on celebrity endorsement, this means they must re-engineer their client engagement to offer bespoke services. The trend also poses a challenge for brand endorsements by stars, as the perceived value of a celebrity-worn product may decline. The next signal to watch is whether Bollywood stars pivot to more niche, personalised collaborations rather than mass-market endorsements. ## Coverage - millenniumpost.in Straightforward report of Johar's comments with no editorialising or additional sourcing. This story was synthesised by AI from the source linked above. Tags: Bollywood, Karan Johar, Manish Malhotra, The BarberShop with Shantanu, Tyaani Canonical: https://indianopinion.org/bollywood-no-longer-sets-trends-says-karan-johar-2/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/bollywood-no-longer-sets-trends-says-karan-johar-2/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes. How this brief was made: an AI model read the report linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/