# Bollywood no longer sets trends, says Karan Johar

2026-08-09T14:41:26+00:00 | Entertainment | Indian Opinion Desk

Corroboration: 1 independent outlet

Filmmaker Karan Johar says Bollywood has lost its power to set fashion trends. On the podcast 'The BarberShop with Shantanu', he explained that audiences no longer want to dress like stars such as Kareena Kapoor Khan, Alia Bhatt or Deepika Padukone. "Nobody wants to look like a wannabe version of a celebrity anymore," he said. He attributed the change to a growing desire for individuality among consumers. Johar, who also runs jewellery brand Tyaani, noted that luxury shoppers now demand personalised service and exclusivity. He cited clients who tell designers like Manish Malhotra, "I don't want to wear what X, Y or Z has worn." The contrast is sharp with an earlier era, when imitating celebrity fashion was seen as aspirational.

## Coverage

- millenniumpost.in <https://www.millenniumpost.in/entertainment/bollywood-no-longer-sets-trends-karan-johar-661278>

Tags: Bollywood trends, celebrity fashion, individuality, Karan Johar, luxury fashion, Manish Malhotra
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