# Britannia to hike biscuit prices by 1.5-2% as input costs bite 2026-08-10T01:56:07+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Britannia Industries plans another 1.5-2% price hike in the September quarter, mainly through shrinkflation in Rs 5 and Rs 10 biscuit packs, as sugar and palm oil costs stay high. The company's June quarter revenue rose 9.5% to Rs 4,964 crore, with volume growth of 9%. However, EBITDA margin fell sequentially to 16.8% due to higher ad spends and commodity inflation. Rival FMCG firms are taking similar steps. Godrej Consumer, HUL, Dabur, and Tata Consumer all flagged further calibrated price increases, citing elevated palm oil, crude-linked inputs, and West Asia tensions. Britannia expects to hold FY27 EBITDA margin at last year's level. The stock trades at a P/E of 43, down 13% from its 52-week high. ## Coverage - livemint.com - cfo.economictimes.indiatimes.com Tags: biscuit prices, Britannia, FMCG stock, GST impact, margin squeeze, volume growth Canonical: https://indianopinion.org/britannia-recovers-from-dual-pricing-shock-volumes-up-9/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/britannia-recovers-from-dual-pricing-shock-volumes-up-9/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.