Casagrand Chairman: Site Visits No Longer Essential for Today’s Home Buyers

Quick Summary

• Arun M.N., Founder, Chairman, and Managing Director of Casagrand, shared insights at the Tamil Nadu Real Estate Summit 2025 in Chennai on August 5, 2025.
• Casagrand achieved rapid financial growth: from ₹40-50 crore to ₹1,000 crore in five years and now close to ₹10,000 crore in sales value.
• One-tenth of Casagrand is owned by employees as stock options before pursuing an IPO.
• Technological advancements allow virtual property tours and online purchasing options for home buyers using payment methods like credit/debit cards.Chatbots and WhatsApp have replaced customary customer service channels for queries.
• Arun noted that newer generations may prioritize experiences over property ownership but identified this trend as a characteristic of only 5-10% of IndiaS population.
• The Tamil Nadu Real Estate Summit featured various partners including CREDAI Tamil Nadu and digital media partner The Federal.

Indian Opinion Analysis
Casagrand’s success story highlights the transformative impact of technology on India’s real estate sector-streamlining processes like site visits and payments through virtual tools while adapting business models to accommodate changing consumer behaviors. Arun M.N.’s decision to dilute ownership via employee stock options suggests a progressive approach toward inclusivity prior to an IPO launch-a move that could set benchmarks within the industry.

The generational shift mentioned underlines societal changes with implications for real estate demands; however, its limited percentage (5-10%) indicates enduring interest in homeownership among broader Indian demographics. such discussions reflect evolving aspirations beyond traditional norms while underscoring continued economic robust performance supported through partnerships across sectors showcased during events like the TNRE Summit.

Read more: Link