# CCI approves L’Oréal India’s acquisition of Onesto Labs

2026-09-22T21:41:42+00:00 | Governance | Indian Opinion Desk

Corroboration: 3 independent outlets

The Competition Commission of India has cleared L’Oréal India’s proposal to buy 100% of Onesto Labs, the parent company of digital-first personal care platform Innovist. Innovist owns brands such as Bare Anatomy, Chemist at Play, SunScoop and Anecdote. The financial terms were not disclosed. L’Oréal India, a wholly-owned subsidiary of France’s L’Oréal SA, first announced its plan to acquire a majority stake in Innovist in June 2026. The deal will bring Innovist’s brands under L’Oréal’s Consumer Products Division. The founding team, including Rohit Chawla, Sifat Khurana and Vimal Bhola, will continue to run the business. The CCI approval follows regulatory scrutiny required for transactions above a certain threshold. L’Oréal now has 26 brands and two manufacturing units in India.

## Indian Opinion Analysis

All three sources report the CCI approval as a routine regulatory clearance, offering near-identical corporate details. Livemint provides slightly more context on Innovist’s business model and the CCI’s role, while both Economic Times versions keep the focus tight on the deal structure. The uniform framing, neutral, factual, no debate, reflects that this is a non-controversial combination in a growing market. The next practical marker is the closure of the transaction, for which no date has been set.

## Coverage

- livemint.com (neutral report) <https://www.livemint.com/companies/news/cci-clears-l-or-al-indias-acquisition-of-bare-anatomy-maker-innovist-all-you-need-to-know-11790081555179.html>
  Leads with CCI clearance and includes corporate background without slant
- economictimes.indiatimes.com (neutral report) <https://economictimes.indiatimes.com/news/company/corporate-trends/cci-approves-loreal-indias-acquisition-of-personal-care-firm-onesto-labs/articleshow/134417248.cms>
  Straight deal reporting with synopsis and no editorial comment
- legal.economictimes.indiatimes.com (neutral report) <https://legal.economictimes.indiatimes.com/news/regulators/cci-approves-loreal-indias-acquisition-of-personal-care-firm-onesto-labs/134427901>
  Identical PTI copy presented as legal-brief without analysis

Tags: CCI, Innovist, L'Oréal, Onesto Labs
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