Centre Rolls Out Campaign for ‘Swachhta’ and Good Governance

Quick Summary

• Special campaign 5.0 Launch: Coordinated by the Department of Administrative Reforms & Public Grievances (DARPG), the campaign focuses on cleanliness (“Swachhta”) and good governance.
• timeline: Preparatory phase runs from September 15-30, followed by implementation from October 2-31.
• Activities in Focus:

– Ministries and Departments have nominated nodal officers for campaign offices across PSUs, subordinate offices, etc.
– Efforts involve scrap disposal (electronic, automobile, office), office space enhancement, digitisation practices, sanitation protocols, inclusivity measures for governance improvement, and record management.
– Pending references are being identified for resolution as part of clean-up efforts.

• Monitoring Mechanism: Progress is tracked via a dedicated web portal where Ministries upload targets and achievements related to preparatory activities.
• Exhibition: The National Archives of India will host the “Sushasan aur Abhilekh Exhibition” (October 10-14) showcasing archival records of central Ministries’ historical evolution.
• Collaboration & Awareness: Over 190 senior officers from various ministries attended preparatory meetings chaired by Secretary DARPG V. Srinivas.Awareness is being generated broadly with updates through social media posts (307 tweets so far) and PIB statements (45 issued).
• Highlights from Prior Campaigns: Achievements under Special Campaigns were shared for learning; key contributors included the Ministry of Defence and CBDT.

!Govt launches special campaign to promote ‘Swachhta’, good governance
Caption: Govt launches special campaign to promote ‘Swachhta’, good governance

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Indian Opinion Analysis

The Special Campaign 5.0 reflects a systematic effort by the government to institutionalise practices that promote clean environments (“Swachhta”) while fostering efficient public management through streamlined processes like scrap disposal and digital records management. Nominating nodal officers ensures accountability within diverse bodies such as PSUs or autonomous organisations while creating uniform standards.

This initiative’s emphasis on digitisation may herald transformative changes in bureaucratic efficiency over time if successfully executed at scale across ministries-a potential step toward reducing red tape traditionally associated with public institutions in India. The inclusion of exhibitions like “Sushasan aur Abhilekh” underscores India’s commitment to preserving historic administrative records alongside modernising them digitally-a symbolic move aligning progress with tradition.

High engagement levels-including senior ministry participation-indicate strong inter-departmental collaboration but point toward challenges ahead given varying capacities among entities involved. Monitoring targets via web portals could reinforce clarity if implemented rigorously but requires sustained momentum beyond campaigns.

As Special Campaign Best practices get highlighted during Good Governance Week activities in December this year, its culmination may serve as an chance for deeper reflection on what systemic improvements or bottlenecks remain unaddressed under multifaceted initiatives like this one aimed at elevating public sector administration standards further into evolving demands nationally.