# China’s latiao spicy strips reach snack markets in 160 countries 2026-08-15T05:47:18+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet China’s latiao, or spicy strips, are now exported to more than 160 countries as online videos and influencer reviews fuel overseas demand. The chewy wheat-flour snack has grown into an industry worth more than 60 billion yuan, according to AFP. Weilong, China’s largest producer, reported 117 million yuan in overseas sales last year, nearly 50% more than in 2024. A factory in Hunan’s Pingjiang produces nearly 700 tonnes of latiao a day, though the plant visited by AFP sells its output domestically. Manufacturers are cutting oil, salt, sugar and additives, while promoting factory hygiene and new marketing campaigns. The snack still faces an unhealthy-food image, with some consumers praising its taste and others avoiding it for health reasons. ## Coverage - brandequity.economictimes.indiatimes.com Tags: China, Hunan, Mala Wangzi, TikTok Canonical: https://indianopinion.org/chinas-latiao-spicy-strips-reach-snack-markets-in-160-countries/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/chinas-latiao-spicy-strips-reach-snack-markets-in-160-countries/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.