CM Naidu Applauds Success of ‘She Leads Andhra’ Pilot in Kuppam

Quick Summary

• Chief Minister N. Chandrababu Naidu praised the success of the “She Leads Andhra” pilot project in kuppam Assembly Constituency.
• The initiative enabled 93 rural self-help group (SHG) women to generate ₹15 lakh in business within 90 days thru digital commerce,according to KADA Project Director Vikar Marmat.
• Spearheaded by Frontier Markets in collaboration with the Kuppam Area Advancement Authority (KADA), it uses an AI-based platform, the ‘Meri Saheli App,’ to empower rural women as digitally-enabled storefront owners.
• Based on its success, Mr. Naidu unveiled plans to scale up this model across Andhra Pradesh over three years, targeting over one lakh women and reaching 50 lakh households.
• The pilot builds upon frontier Markets’ national model “She Leads Bharat Udyam,” which has supported 15,000 women in rajasthan and Uttar Pradesh.
• During a visit to Kuppam, Mr. Naidu interacted directly with beneficiaries and highlighted their improved living conditions due to links with 200+ market partners and doorstep deliveries in remote villages.
• The project originated from a meeting between Frontier Markets Founder Ajaita Shah and CM Naidu at the world Economic Forum in Davos. It received recognition from Prime Minister Narendra Modi for empowering rural women through tech-driven commerce.

Indian Opinion Analysis

The “She Leads Andhra” project showcases an innovative blend of technology and grassroots empowerment that could serve as a template for inclusive development nationwide. By bridging gaps between underrepresented rural communities and mainstream markets via AI-driven tools like the ‘Meri Saheli App,’ it not only prioritizes economic independence but also embraces scalable solutions tailored for India’s vast population.

scaling this initiative statewide holds notable potential-tapping into untapped entrepreneurial capabilities of SHG women while amplifying livelihood opportunities for families across tier-5/6 villages. It aims at catalyzing equitable growth using low-cost but impactful models rooted firmly on partnerships between governments, technology providers, and corporate linkages-a vision aligned closely toward sustainability-meets-self reliance trajectory goals!

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