# Co-optex, 90, reinvents itself for Gen Z with modern lines 2026-08-10T01:42:16+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Tamil Nadu's 90-year-old handloom cooperative, Co-optex, is rebranding to attract younger buyers. Managing Director J. Innocent Divya said the state-owned brand is launching a new retail concept called 'Vetri Thari', expanding into men's products like silk ties, designer dhotis, linen shirts and kurtas. It will also focus on home textiles and strengthen its digital presence on platforms like Amazon, Flipkart, Instamart and Blinkit. The cooperative plans to open six new stores annually for the next five years. ## Coverage - thehindu.com Tags: Co-optex, e-commerce, Gen Z, handloom, rebranding, Tamil Nadu Canonical: https://indianopinion.org/co-optex-90-reinvents-itself-for-gen-z-with-modern-lines/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/co-optex-90-reinvents-itself-for-gen-z-with-modern-lines/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.