# Consumer startups rush to raise funds as investor interest grows

2026-08-13T07:36:53+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

At least half a dozen consumer startups are in talks to raise funds or have closed rounds, people familiar with the discussions told Mint. The Souled Store (TSS) is preparing a ₹300-400 crore pre-IPO round, though co-founder Vedang Patel denied the company plans to raise capital before listing. Haus & Kinder is raising ₹150 crore from Sauce.vc and others, while Nat Habit seeks about ₹150 crore from Hero Enterprise and existing investors. Scrubsy’s raised ₹27 crore led by V3 Ventures. Early-stage deals include Pawfect Foods’ ₹30 crore and Be Clinical’s ₹20-30 crore. Investor interest is boosted by strong D2C growth and exit options via M&A and IPOs.

## Coverage

- livemint.com <https://www.livemint.com/companies/start-ups/the-souled-store-haus-kinder-nat-habit-fundraising-consumer-startups-11786589183607.html>

Tags: consumer startups, D2C, funding, Haus & Kinder, Nat Habit, The Souled Store
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