Consumerfed Reports Record Sales During Onam Festivities

Quick Summary

• Consumerfed Sales and Impact: Kerala State Co-operative Consumers Federation (Consumerfed) reported sales worth ₹187 crore during Onam 2025, an increase of ₹62 crore compared to the previous year.
• Inflation Control Measures: Consumerfed played a role in controlling inflation by offering subsidies on 13 essential commodities and discounts of 10%-40% on othre items.
• Onam Special markets: 1,579 Onam special markets were set up alongside sales through 164 Triveni supermarkets.
• Affordable Pricing: Rice varieties such as Jaya, Kuruva, and Matta were sold at ₹33 per kg; coconut oil was priced at ₹339 per litre versus ₹500 in the open market. A total of 9,536.28 tonnes of rice reached over 15 lakh families across Kerala.
• Collaborations with Cooperatives: Cooperative ventures like Milma, Raidco, and Dinesh capitalized on Consumerfed’s market setup for their own festive sales.

Indian Opinion Analysis

Kerala’s Consumerfed initiative underscores how cooperative models can have a direct impact on inflation control during peak seasons like Onam. The federation effectively ensured accessibility to essential goods at subsidized rates for millions amidst rising market prices. This approach may serve as an example for other states looking to strike a balance between festive demand and affordability for consumers.

The support extended through collaborations with cooperative ventures also demonstrates the potential for strengthening regional economic networks via targeted interventions. Though,sustaining such programs beyond festival periods could pose financial challenges unless backed by continuous funding or policy frameworks.

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