Cracker Barrel Shares Rise After Dropping New Logo

Quick Summary

• Cracker Barrel scrapped its new logo after backlash from customers and political figures, including Donald Trump.
• The modern logo removed the iconic “Old Timer” figure, sparking public outrage and a 12% stock plunge in one day.
• Trump praised the decision to revert to the original design, calling customer response “the ultimate Poll.”
• The company acknowledged mistakes in its rebranding efforts and highlighted its commitment to Southern-style hospitality.
• After reverting to its original branding, Cracker BarrelS shares rose by over 8%.
• CEO of Strategic Vision PR group criticized the rebrand as inconsistent with Cracker Barrel’s nostalgic image.
• Founded in 1969, Cracker Barrel operates more than 600 locations across the U.S., known for Southern comfort food and country-themed ambiance.

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