# Crompton Greaves shares may rally 67%, Elara Capital sets Rs 410 target

2026-08-26T05:17:34+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

Brokerage Elara Capital has set a target price of Rs 410 for Crompton Greaves Consumer Electricals, implying a 67 per cent upside from Tuesday's closing price of Rs 244.95. The firm cited the company's consumer franchise, market leadership, improving performance of its Butterfly subsidiary and continued premiumisation as reasons for the bullish outlook. Crompton recently launched the Rhion series as a distinct premium brand aimed at higher-end consumers. The company plans to increase the contribution of premium products and has set a target for smart products to generate 20 per cent of revenue by FY31. It is also revamping its go-to-market strategy and improving operational efficiency. JM Financial has also maintained a 'Buy' rating on the stock with a 12-month target price of Rs 325.

## Indian Opinion Analysis

Crompton Greaves is fighting for shelf space in an appliance market where premiumisation is no longer optional. Rivals such as Havells and Bajaj Electricals have already pushed up their average selling prices, compressing headroom for late movers. The Rhion launch signals management’s bid to defend margins in fans, pumps and kitchen appliances, categories where raw-material cost swings have historically squeezed returns. An important number to track is the smart-products revenue share, currently near negligible, because hitting the FY31 target of 20 per cent would require both category expansion and consumer willingness to pay a premium in a price-sensitive market. The next market cue will be the September-quarter volume data, which will show whether the premium pivot is translating into actual offtake.

## Coverage

- businesstoday.in <https://www.businesstoday.in/markets/stocks/story/crompton-greaves-shares-brokerage-sees-67-upside-potential-check-target-price-551248-2026-08-25?utm_source=rssfeed>
  leads with brokerage upside story, no original reporting on company fundamentals

This brief was synthesised by AI from the source linked above.

Tags: Butterfly, Crompton Greaves Consumer Electricals, Elara Capital, JM Financial
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