The decision by the Cuddalore District Hotel Owners Association to disassociate from industry giants like Swiggy and Zomato highlights growing dissatisfaction among smaller businesses regarding high commission fees charged by these platforms. The shift toward a homegrown alternative like Zaaroz reflects an increasing preference for localized solutions aimed at reducing overhead costs while promoting enduring practices such as electric bike usage.
For India’s emerging food delivery landscape, this change signals key trends: first, platform sustainability is becoming critical; second, localized ecosystems may play an essential role in supporting smaller establishments economically while addressing concerns about exorbitant commissions or opaque billing practices common with bigger players.platforms such as Zaaroz can perhaps offer models tailored toward regional needs without sacrificing profitability or openness-both crucial factors for India’s small businesses.However useful this disruption may seem initially for restaurant owners in Tamil Nadu’s smaller towns meanwhile relies on whether it retains both cost-efficiency aligns overtime within broader feasibility scaling up operations diverse network ecosystems connectivity competitive edge friction customer-outsourcing dependency elsewhere.
Read more: The Hindu